Posted by Paola Pérez | 11/11/2024
As we look ahead into the not-too-distant future, it’s clear that the makeup world is on the brink of some exciting transformations. Bold aesthetics, gentle sweat-proof formulas, and inclusive color options are set to redefine beauty.
Posted by Paola Pérez | 06/10/2024
As we are all well aware, from season to season and year to year, fashion trends evolve and change. The makeup category, of course, is no exception. Because of the rapidly changing dynamics in the market, at Lubrizol we are constantly monitoring consumer behaviors and social media conversations to anticipate new trends and preferences.
Posted by Paola Pérez | 05/08/2024
Beauty consumers are no longer satisfied with traditional sustainable makeup products. They are seeking more than just ethical sourcing and natural ingredients, expecting makeup that not only aligns with their values but also offers a wide range of colors, formats and textures to express themselves. Responding to this demand, the Lubrizol Life Science Beauty team has developed a collection of formulations that combine sustainability with performance and versatility.
Posted by Paola Pérez | 02/13/2024
Makeup trends evolve each year, so we are taking a look at what's coming in 2024 as spotted by our Foresee Lab™, which applies future-thinking methods, consumer insights and scientific processes to help our customers see what’s coming next.
Posted by Paola Pérez | 12/02/2021
In this second post in our Online Beauty Conversations series, our team looks at what consumers are repeatedly looking for in all types of beauty and color cosmetic products.
Posted by Paola Pérez | 11/16/2021
Whether it’s sharing their favorite products, posting a video of their latest makeup routine, or venting about something they don’t like about the brands they use, beauty consumers are regularly sharing on social media and influencing consumer buying habits.
Posted by Paola Pérez | 03/09/2021
Consumers of color makeup are talking up a storm! And LLS Beauty is in the middle of the surge with the latest reports.
