Lubrizol’s Personal and Home Care business develops, manufactures and markets a broad range of essential ingredients used in fast-moving consumer goods for personal hygiene, hair care, skin care, dish, surface andfabric care. Our innovative ingredients modify physical properties, enhance functional performance and ease of use, and deliver aesthetic benefits to support key consumer product claims – the “front-of-the-bottle” benefits that drive consumer products’ differentiation and brand loyalty. We partner closely with customers to create winning brands – through our commitment to market intimacy, knowledgeable people, technical expertise and indispensable, market-driving solutions. Our primary focus is on the needs and demands of our customers and consumers on a global basis, and we are committed to “accessible innovation” that directly addresses the market trends important to them.

Applications and End-Uses

• Hair care solutions – shampoos, conditioners, styling gels, hair color, ethnic hair care
• Bath and shower solutions – body washes, facial cleansers, hand soaps, baby care, men’s grooming
• Skin care solutions – facial creams, body care lotions, sun care products, color cosmetics, antiperspirants
• Home care solutions – fabric care, laundry detergents and softeners, dish detergents, kitchen and bathroom cleaners, floor care

The Value We Provide

• Products that perform – creating gorgeous hair, radiant skin, a refreshing cleansing experience, fresher clothes, sparkling dishes, and clean, hygenic surfaces
• Ability to create endless array of custom formulations that deliver multiple benefits and functionality
• Technology and formulation knowledge and expertise
• Global supply chain capabilities and technical support to help customers use our products efficiently
• Knowledge of consumer trends and preferences as well as global regulations and industry practices