Whitepaper: New Growth Engine with Quality and Innovation Focus for the Car Paint Protective Film (PPF) Industry

TPU (thermoplastic polyurethane)-based paint protection film was introduced in 2009 and marked the breakthrough of the PPF industry.  Driven by material science development and technological advancement, the PPF industry rapidly evolved and be increasing diversification in both consumer demographics and product offerings.

In China, the rapid growth in passenger car sales and fast expansion of the new vehicle (NEV) segment has fueled demand for vehicle protection, making PPF an emerging trend in the automotive aftermarket. Meanwhile, consumers show the stronger demand of high-quality products and services, as well as seeking more features such as color customization, aesthetics enhancement and expanded protection needs. 

As an industry leader, Lubrizol released its white paper titled “New Growth Engine with Quality and Innovation Focus for the Car Paint Protective Film Industry” to examine:

• China PPF installation rates is expected with substantial potential for growth.
• PPF market is shifting from “function-driven” to “quality-driven” in meeting the growing consumer expectations. 
• Increased investments in product quality, open innovation and higher standards are critical to drive the industry sustainable development.

Download the full white paper in Chinese by submitting the form on the right.