Women want vivid color and long-lasting performance from their hair color, which is why we’ve introduced Chromapol™ ColorPOP polymer.
The multifunctional ingredient maintains a true color with vibrant tonality and intensity. It provides color protection in permanent, semi-permanent and temporary colors, as well as in shampoos, conditioners and leave-on treatments. It also offers conditioning benefits for the hair fiber, improving wet and dry feel, while restoring softness and smoothness. It works on all shades of hair, including 100% gray.
In testing for permanent coloration, delta E was better than the benchmark with the Chromapol™ ColorPOP polymer, providing long-lasting color protection for up to 30 washes and for sulfated shampoo up to 20 washes. Color protection in the semi-permanent collection lasts up to 10 washes and when a sulfate-free shampoo is combined with a conditioner, color lasts up to 25 washes.
Available ready-to-market formulations include:
• Permanent Hair Color - Intense Dark Red Cherry
• Semi-Permanent Hair Color - Shimmering Pink Orchid Flower
• Sulfate Free Color Care Shampoo
• Color Vibrancy Protecting Conditioner
• Deep Nourishment Color Reviver Temporary Mask - Intense Red Cherry Color
To learn more about Chromapol™ ColorPOP polymer, contact us below.