New formulations target growing interest in scalp care

Challenge

While there are many products on the market to treat the medical condition of dandruff, there has been a void of products to care for the scalp on a cosmetic (nonmedicinal) level. In the past year, consumer and media interest in scalp care has increased, largely around the notion that scalp is skin and must be car ed for accordingly, especially as it ages 10 times faster than other skin. Surveys show many people have, and are frustrated by, scalp problems, such as oiliness or itchiness.

Solution

Lubrizol’s Hair Care Team created unique solutions aimed at enriching and nourishing the scalp. These include a stimulating sugar scrub, a detox exfoliating shampoo, an oil-control mask, a scalp elixir and a gentle anti-dandruff shampoo, all containing a unique combination of Lubrizol ingredients. These solutions give our customers valuable options to grow their business by satisfying real consumer needs.

Results

Healthy hair begins with a healthy scalp. The products provide new ways to address cosmetic scalp problems, including soothing, cleansing and exfoliating.