Lubrizol Partners with MICHELIN Automotive Film to Promote High-Quality Development in the Paint Protection Film Market

Shanghai, China — Lubrizol, a global leader in specialty chemicals, today announced the signing of strategic cooperation agreement with Shanghai Million Film Auto Technology Co., Ltd (“Million Film”), the official authorized manufacturer and seller of MICHELIN automotive film. This powerful collaboration leverages each party’s deep expertise in automotive aftermarket services, materials science, and innovation to jointly propel the development of the China high-end paint protection film (PPF) market into the next stage

MICHELIN M10 paint protection film will incorporate Lubrizol’s high-quality ESTANE® TPU, offering excellent aesthetics and protection for automotive paint. MICHELIN recognizes the enormous potential of the Asian PPF market and plan to cater to the increasing diverse automotive aftermarket through this expanding sector, addressing the evolving consumer demand for high quality products and experiences.

With the addition of MICHELIN automotive films, Lubrizol’s “ESTANE TPU Empowerment Ecosystem” has been further expanded, solidifying the company’s leadership position in the PPF market and showcasing the success of the innovative collaboration model. The “ESTANE TPU Empowerment Ecosystem” is designed to provide PPF manufacturers and brands that use 100% ESTANE TPU with genuine material traceability, highlighting the superior quality and performance of their products. It also provides the companies who joined this program access to advanced technical expertise and in-depth market insights, continuously enhancing their product competitiveness and brand value.

Jane Cai, Senior Business Director, Asia Pacific at Lubrizol, said, "We are delighted to welcome Million Film as a new member of our ESTANE TPU Empowered Ecosystem and are confident in the positive impact that MICHELIN will have on the PPF industry. Through collaborative innovation, we will jointly drive high-quality and sustainable growth in the PPF industry, ushering in a new chapter of market prosperity."

"As the official authorized manufacturer and seller of MICHELIN automotive films, we strictly adhere to Michelin's rigorous product standards and technical requirements to ensure the exceptional quality and performance," added Mr. Xiao Feng Cai, Business Director of Million Film. "Through collaboration with Lubrizol, we will enhance product innovation and market appeal to ultimately create a better experience for our users."

As a preferred material for high-end automotive paint protection films, ESTANE TPU is renowned for its exceptional durability, protective qualities, and ease of application. Lubrizol has built the new ESTANE TPU Empowered Ecosystem around this brand, providing multidimensional support to partners across the value chain. Lubrizol is committed to working with outstanding participants throughout the industry to promote healthy growth and industrial upgrading of China’s PPF market.

For more information, please visit our website at: lubrizol.com/engineered-polymers

 

路博润携手米其林汽车膜，共促漆面保护膜市场高品质发展

 

（2025年2月20日，上海）——全球领先的特种化学品公司路博润今日宣布，与米其林（MICHELIN）汽车膜官方授权商 – 上海米连汽车科技有限公司（以下简称米连汽车）正式签署战略合作协议。此次强强联合，将依托各方在汽车后市场服务、材料科学与创新领域的深厚积淀，共同推动高端漆面保护膜（PPF）市场迈向新的发展阶段。

米其林汽车漆面保护膜高端产品线M10系列将路博润高品质的ESTANE^® TPU融入其中，为汽车漆面提供无与伦比的美观性和全面保护。作为汽车后市场领域的领军企业，米其林洞察到亚洲PPF市场的巨大潜力，希望通过该领域的拓展更好地应对日益多元化的汽车消费市场需求，以及满足消费者对高品质汽车用品和体验的迫切渴望。

随着米其林汽车膜的加入，路博润的“ESTANE TPU赋能生态系统”再次扩容，进一步巩固了其在PPF市场的领导地位，同时也彰显了这一行业创新合作模式的成功。该生态系统旨在为100%采用ESTANE TPU的PPF产业链制造商和品牌商们提供源头材料的正品溯源，彰显其产品的卓越品质与性能；同时助力他们获取先进的技术专长与深入的市场洞察，持续提升产品竞争力和品牌价值。

路博润亚太区高级业务总监蔡杰女士表示：“我们非常高兴米连汽车成为ESTANE TPU赋能生态系统的一员重要伙伴，也坚信米其林的跨界将为PPF行业带来更多积极的影响。通过彼此的协同创新与价值共创，我们将携手推动PPF行业高质量、可持续发展，开启市场繁荣新篇章。”

“作为米其林汽车膜的官方授权商，我们始终遵循米其林品牌严格的产品标准和工艺技术要求，确保最终产品的高品质和高性能。”米连汽车商业总监蔡啸峰先生补充道，“通过与路博润的合作，我们将共同创造和创新产品，增强市场吸引力，为用户打造卓越的漆面保护膜消费体验。”

作为高端汽车漆面保护膜的首选材料，ESTANE TPU凭借其卓越的耐用性、保护性和易贴装性在行业中享有盛誉。路博润以此品牌为基石，构建了全新的ESTANE TPU赋能生态系统，通过对合作伙伴多维度的赋能支持，路博润致力于联合整个产业链的优秀参与者，共同推动中国PPF市场的健康增长和产业升级。

了解更多信息，或访问网站：www.lubrizol.com/engineered-polymers

 

关于路博润公司

路博润公司是伯克希尔·哈撒韦公司旗下的特种化学品公司，致力于通过材料科学提供可持续的解决方案，推动交通运输发展、改善人们的健康和福祉，并提升现代生活品质。路博润成立于 1928 年，在全球设有生产基地、销售及技术办公室，有8000余名员工，客户遍及100个国家和地区。了解更多信息，请访问www.Lubrizol.com。

About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is a science-based company whose specialty chemistry delivers sustainable solutions to advance mobility, improve well-being and enhance modern life. Every day, the innovators of Lubrizol strive to create extraordinary value for customers at the intersection of science, market needs and business success, driving discovery and creating breakthrough solutions that enhance life and make the world work better. Founded in 1928, Lubrizol has global reach and local presence, with more than 100 manufacturing facilities, sales and technical offices and more than 7,500 employees around the world. For more information, visit www.Lubrizol.com.

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