Lubrizol Unveils ESTANE TPU Empowerment Ecosystem in Global PPF Market

CLEVELAND, OH – The Lubrizol Corporation is proud to announce ESTANE^® TPU Empowerment Ecosystem, a new program designed to support manufacturers in demonstrating the quality of their products.  Manufacturers who choose 100% ESTANE^® TPU for their TPU films or Paint Protection Film (PPF) products can now access the program to support their needs in conveying assurance to their customers.

As the industry leader with more than 30 years of experience in creating exceptional thermoplastic polyurethane (TPU) polymers for use in PPF products, ESTANE^® TPU has earned a reputation as the industry’s preferred TPU polymer technology.

Manufacturers of high-quality paint protection film products want a way to prominently promote the use of ESTANE^® TPU in their PPF products to convey the high quality of their materials. To support their needs, Lubrizol has launched this unique program to:

• Deliver a way for manufacturers to have proven authenticity they can use in packaging.
• Differentiate the manufacturer’s value proposition by leveraging Lubrizol’s legendary TPU chemical and application experience.
• Augment program participants’ long-term business strategies by sharing Lubrizol’s global market insights.

The China PPF market is growing significantly, driven by consumers in the region who want upgraded products. Two Chinese companies, Zhejiang Kaiyang New Material Co. Ltd, a leading film processor, and NAR PPF, an innovative PPF brand, are taking advantage of the benefits of the program and have already signed strategic cooperation agreements to participate. Lubrizol will collaborate to launch new products and explore the market.

This program is now open to the interested industrial customers. Lubrizol will present this new program at our booth (Hall 6.2-C11) in CHINAPLAS 2024, Shanghai where interested customers can visit to learn more.

For more details on the ESTANE^® TPU Empowerment Ecosystem, click here.

About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is a science-based company whose specialty chemistry delivers sustainable solutions to advance mobility, improve well-being and enhance modern life. Every day, the innovators of Lubrizol strive to create extraordinary value for customers at the intersection of science, market needs and business success, driving discovery and creating breakthrough solutions that enhance life and make the world work better. Founded in 1928, Lubrizol has global reach and local presence, with more than 100 manufacturing facilities, sales and technical offices and 8,000 employees around the world. For more information, visit www.Lubrizol.com.

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